The truth about trust
In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But i
Have you nailed your H2 comms strategy?
It is hard to believe that we’re already over halfway through 2019 and the longest day of the year has come and gone. Fortunately, we’re finally seeing some sunshine and for ma
Building a brand with PR
“Today brands are built with publicity and maintained with advertising. The cart is now driving the horse.” I really like this quote. It’s from ‘The 22 Immutable Laws of Br
How will AI evolve the PR industry?
Artificial Intelligence – or AI as it’s commonly known – is a popular buzzword in most industries. But recent headlines have cast negative shadows over the technology when it
The future of public relations: 10 PR trends for 2019
From artificial intelligence (AI) and influencer marketing to ethics and diversity: 2019 is set to be another year of disruption for the communications industry. As we head into th