How retail tech comms professionals can help avoid a nightmare before Christmas
You only have to walk down any high street to realise the full impact of the pandemic on the retail sector. Shuttered shops, reduced opening hours and fewer people treading the pav
How to build your brand and host virtual events in a locked down world
2020 was set to be a stellar year for sports fans – the Olympic Games and football’s European Championships were a recipe for a sizzling summer. Following the cancellation of b
Tips for creating your brand messaging
American business executive Meg Whitman once said: “When people use your brand name as a verb, that is remarkable.” It obviously helps having a short, snappy and distinctive na
Top 5 summer reads for PR and marketing professionals
Well, the summer is upon us (for now) and for many of those in work it means a bit of a summer break. I’ve had mine, soaking up sun, sherry, and cheese in Jerez de la Frontera, a
Don’t be revolutionary, be evolutionary
When creating a start-up, it can be difficult not to get sucked in by the associated language and buzzwords. You’re ‘making a change’, ‘doing things differently’, ‘revo