Babel achieves highest number of PRCA CPD points 2020/21
CPD. Continuous Professional Development. Defined by the PRCA (Public Relations and Communications Association, the world’s largest professional PR body of which Babel is a longs
Ensuring your media relations programme adapts to the challenge
Coronavirus has created challenges for every industry, and PR certainly isn’t exempt. Due to changes and unpredictability in the news agenda, in recent weeks we, as PR profession
Finding order in chaos: how PRs can navigate the UK’s noisy news agenda
Chaos theory teaches us that it is possible to find order in chaos, and predict the unpredictable. In the face of Brexit uncertainty and political turbulence, communications teams
The making of a thoroughly modern PR professional
What skills do you need to be attractive to PR employers in today’s competitive environment? Like all agencies, at Babel, we compete for talent. But as I sift through CVs, I some
The press release is dead, long live the press release!
For the past few years, PR professionals have been proclaiming that the press release is ‘dead.’ Yet despite this mantra, thousands of releases are distributed every day. So is
A degree of public relations: choosing your University course
It is September and the start of a new academic year. For those who finished their A-levels, there were some fairly sizeable decisions to make. University? Gap year? Career path? A