Why playing the long game in PR reaps its rewards
In what remain very uncertain times, you may be forgiven for grasping hold of every piece of positive news. One such ray of sunlight for anyone working in marketing and PR came in
Planning your communications strategy for H2
Many businesses are now in the position of planning for the second half of what has been one of the most unpredictable and disruptive years in memory. However, some businesses will
PR analytics: data, creativity, and insights
What do dog food and the UK government have in common? Both rely heavily on analytics for effective PR! I wrote recently about measurement in PR. You might have guessed it’s a re
2019 Election Debates: Why the messaging and delivery of our potential leaders missed the mark in the persuasive stakes
As the two main party leaders went head-to-head this week, trading blows in the first TV debate of this year’s general election campaign, it’s clear that neither leader managed
Building a brand with PR
“Today brands are built with publicity and maintained with advertising. The cart is now driving the horse.” I really like this quote. It’s from ‘The 22 Immutable Laws of Br
MWC19 Barcelona: There’s always time for a communications programme
For many companies in the telecoms and technology sectors, Mobile World Congress is the focal point for marketing and sales efforts in Q1. The event, which is now only five weeks a
Debunking common PR myths
I’m sure many PR professionals will agree; public relations is one of the most misunderstood of industries. When I ask friends and family if they know what I do, I’m usually me