Why you need a PR tool stack
There are few barriers to entry in public relations. Technically, there’s nothing to stop anyone with a phone and email account practising PR. While that is the case, most profes
News hijacking: our approach to executing this key PR tactic
Issues jumping, or ‘news hijacking’ as it’s sometimes referred to, is an age-old PR tactic that helps clients’ stories and messages cut through the noise by providing immed