PR learnings: Creating a winning team
It’s not often in the world of tech PR that our working worlds collide with our outside interests. But this month, for my colleagues Dan, Ed and I, we were very privileged to att
The future of public relations: 10 PR trends for 2019
From artificial intelligence (AI) and influencer marketing to ethics and diversity: 2019 is set to be another year of disruption for the communications industry. As we head into th
Winning friends and influencing people at MWC Barcelona
The BBC, Reuters, Capacity and Ovum share their thoughts at Babel’s panel event MWC Barcelona has become a key fixture in the telecoms industry, drawing over 100,000 attendees ea
How not to Tweet: the curious PR crisis of Elon Musk and the cave diver
The summer of 2018 will be remembered for many reasons in the UK. Most people will recall the heat and the heady, emotional days of England’s World Cup campaign. But, simultaneou
BTS: K-Pop’s lesson on perfecting PR campaigns
Multiple Guinness World Records. A number of world firsts. One of Time Magazine’s ‘25 Most Influential People on the Planet’ for two consecutive years. A record for the highe
Tackling the cyber security problem
You hear it on the news almost daily: a well-known company has been breached, often on a catastrophic scale. Cyber security has become one of the most urgent issues facing modern b
FAKEBOOK: HOW VIDEO MANIPULATION TECH COULD REVIVE FAKE NEWS
“YOU ARE FAKE NEWS!” “Zero credibility, it’s all fake news.” “The news is fake because so much of the news is fake”. Sound familiar? These are the words of the infamo
A degree of public relations: choosing your University course
It is September and the start of a new academic year. For those who finished their A-levels, there were some fairly sizeable decisions to make. University? Gap year? Career path? A
Schmoozing in PR, and why it is good for PR professionals
When I told people that I was going into PR, aside from their complete and utter lack of knowledge as to what PR is and what exactly PR agencies do (which even now remains a debate
BA, Amex and a lesson in crisis comms
Listening to LBC last Saturday, I heard host Maajid Nawaz discussing the week’s biggest tech story: BA’s data breach. But unlike other outlets, which focused on the scale of th