What emerging trends will impact PR in 2022? Industry insiders share their thoughts for PRCA event
At the end of last year, several of the Babel team shared their predictions for PR and communications in 2022. Shunning social media, using PR to support recruitment strategies, an
Four years at Babel: Some favourite things
This month marks four years at Babel for me. It’s crazy to take a step back and think it’s been an entire Olympiad since I was applying, or that I’ve now done the equivalent
Babel in 2021
The temperatures have dropped, the Christmas decorations have gone up and we are all in the festive mood as we count down the days until Christmas and New Year! At the end of every
Babel achieves highest number of PRCA CPD points 2020/21
CPD. Continuous Professional Development. Defined by the PRCA (Public Relations and Communications Association, the world’s largest professional PR body of which Babel is a longs
The truth about trust
In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But i
CGI models, ghosts and gorging on data – dissecting PR measurement with the PRCA
You might be a little confused by the headline, scratching your head and wondering what the hell CGI models and ghosts have to do with measuring PR campaigns. All in good time, dea
PR learnings: Creating a winning team
It’s not often in the world of tech PR that our working worlds collide with our outside interests. But this month, for my colleagues Dan, Ed and I, we were very privileged to att
In an age of revolution in digital communications, how would you define ‘Public Relations’?
We’re pleased to announce that Babel’s Sophie has been shortlisted for the PRCA’s Reginald Watts Prize for Insight. The competition challenged young PR profession
Schmoozing in PR, and why it is good for PR professionals
When I told people that I was going into PR, aside from their complete and utter lack of knowledge as to what PR is and what exactly PR agencies do (which even now remains a debate
Quis Reputare Managiet ipsos Reputare Manages?
Forgive the awful adaptation of Latin taken from the darkest recesses of secondary school, but the above reigns quite true. The phrase coined by Juvenal in his Satires “Quis cust