Media relations, and the importance of being a journalist’s best friend: PT I
Welcome to my first Babel blog! Having recently joined the London team, I wanted to focus on a topic which I personally feel is one of the most important within our industry: media
Don’t write off written content
There was a time when the pen was mightier than the sword. The impact of the written word on society, politics, and the arts has been transformative, devastating and controversial.
Fake news and future of media and PR
I recently attended the PRCA’s Future of the Media Landscape event in Westminster. The morning session featured experts from the PR and press industries who discussed the current
How to broadcast your message in the crowded VoD industry
The past decade has seen a seismic shift across the broadcast industry. Content-hungry viewers have moved from traditional linear TV viewing to accessing more personalised OTT opti