Four years at Babel: Some favourite things
This month marks four years at Babel for me. It’s crazy to take a step back and think it’s been an entire Olympiad since I was applying, or that I’ve now done the equivalent
Babel in 2021
The temperatures have dropped, the Christmas decorations have gone up and we are all in the festive mood as we count down the days until Christmas and New Year! At the end of every
Why ‘it’s PR, not ER’ has never rung truer
For many in PR, on the rare occasion something happens that feels truly catastrophic, your line manager will usually sidle up to you and tell you how they did much worse once to a
Retail media buy-in: how brands can sell their story and convert conversation to coverage – industry insight from Retail Week
At the end of 2020, Babel held a webinar examining how retailers can maximise share of voice, and how comms and marketing teams can make the most of what is traditionally the busie
Will Coronavirus disrupt silly season in 2020?
Will Coronavirus disrupt silly season in 2020? For all the talk of the ‘new normal’ in 2020, one area that seems to have been overlooked is the media’s so-called ‘silly sea
Pandemic PR: How sport has proven the power of authenticity
In a ‘normal’ world, professional sport is polarising enough. Stars are regularly antagonised in tabloids, and an executive-level scandal never seems to be too far away either.
Why you need a PR tool stack
There are few barriers to entry in public relations. Technically, there’s nothing to stop anyone with a phone and email account practising PR. While that is the case, most profes
In times of crisis, the media matters more than ever
As the scale of the COVID-19 crisis dawned on the UK and it was announced that schools would close, the government pledged that those working in ‘critical sectors’ would be pri
PR predictions for 2020
Making predictions in the world of public relations and communications is always a dangerous thing, but now that 2020 has arrived, here’s a list of five that I feel reasonably co
Brexit – what does it mean for technology, business, and public relations?
The question of what Brexit means for us all is still – 900-odd days after it was voted on – yet to be answered. What we can see is research that suggests the economy w