The top news in tech: the January digest
In January, the World Economic Forum released its 2022 Global Risks Report, with cybersecurity failure named as one of the top risks facing society today. This certainly comes as n
The pros and cons of open source for ecommerce
In 2003, the SARS outbreak saw a surge in people afraid to go outside and so start to shop online. Skip forward to the Covid-19 pandemic in 2020 and we saw the stockpiling of essen
Communication and coverage: #BabelTalks to Retail Week about media engagement
Babel recently hosted a live-streamed discussion with Retail Week editor, Luke Tugby. In the space of just 60 minutes, we covered everything from the impact of COVID-19 on ecommerc
Retail media buy-in: how brands can sell their story and convert conversation to coverage – industry insight from Retail Week
At the end of 2020, Babel held a webinar examining how retailers can maximise share of voice, and how comms and marketing teams can make the most of what is traditionally the busie
How tech will transform the high street post lockdown
March 11 2020 – the day that the World Health Organization declared the outbreak of COVID-19 a pandemic. The global restrictions on movement over the following 12 months have mea
Whitepaper launch: Navigating the nightmare before Christmas: How retailers can maximise share of voice and mind
Black Friday has been and gone, non-essential retailers have thrown open their doors (for a limited time only?), and the Christmas countdown has begun. And yet – both Debenhams a
Trust, tech, and transformation: key takeaways from Babel’s Retail webinar
In the face of the COVID-19 crisis, it goes without saying that retailers are facing an unprecedented challenge. And for many, this challenge has proved insurmountable – trag
Why tech will be the key to a cracking Christmas for retailers
The rollercoaster ride of 2020 has no doubt been the most hair raising for retailers. The initial COVID-19 enforced UK lockdown, lasting three and a half months, had a devastating
From bricks-and-mortar to online: Why experiential retail is key
Are we heading towards a retail apocalypse? It certainly seems like it with retail failures continuing at pace including L K Bennett, Toys ‘R’ Us, Poundland and HMV. Ho
Death of the high street? How retail PR and social strategy can increase visitors
In the UK, it may seem like we’re spoilt when it comes to shopping. Many towns still have beautiful cobbled streets with boutique shops, there are out-of-town superstores serving