Trust, tech, and transformation: key takeaways from Babel’s Retail webinar
In the face of the COVID-19 crisis, it goes without saying that retailers are facing an unprecedented challenge. And for many, this challenge has proved insurmountable – trag
From bricks-and-mortar to online: Why experiential retail is key
Are we heading towards a retail apocalypse? It certainly seems like it with retail failures continuing at pace including L K Bennett, Toys ‘R’ Us, Poundland and HMV. Ho
How to approach Black Friday from a tech PR perspective
The US-born shopping bonanza first made its way to the UK in 2010 via Amazon. It wasn’t until 2013 that Black Friday started to make waves on our high streets, when Walmart-owned