Social media: the beans on toast of PR
Before technology allowed everyone, consumers and brands alike, to broadcast their reactions to every major and small event possible, the management of brand reputation seemed a sl
Three steps for creating social media campaigns with impact
Before the internet became a one-stop-shop for information, the number of touchpoints a brand had with its target audience was limited. Today, with the internet at our fingertips,
Introducing Paid Social Media into Your Business
For many small businesses, and indeed large organisations, the world of paid social media can be likened to a minefield. To help businesses of all sizes understand the place it hol
Social media – achieving success
In my last blog I discussed relationships with media influencers, but what about social influencers? At Babel, we are seeing more businesses include social media support within RFP