How not to Tweet: the curious PR crisis of Elon Musk and the cave diver
The summer of 2018 will be remembered for many reasons in the UK. Most people will recall the heat and the heady, emotional days of England’s World Cup campaign. But, simultaneou
BTS: K-Pop’s lesson on perfecting PR campaigns
Multiple Guinness World Records. A number of world firsts. One of Time Magazine’s ‘25 Most Influential People on the Planet’ for two consecutive years. A record for the highe
FAKEBOOK: HOW VIDEO MANIPULATION TECH COULD REVIVE FAKE NEWS
“YOU ARE FAKE NEWS!” “Zero credibility, it’s all fake news.” “The news is fake because so much of the news is fake”. Sound familiar? These are the words of the infamo
A degree of public relations: choosing your University course
It is September and the start of a new academic year. For those who finished their A-levels, there were some fairly sizeable decisions to make. University? Gap year? Career path? A
Regulate social media, or risk endangering users
In my opinion, social media can be just as harmful as alcohol, drugs or crossing the road without looking both ways. Don’t agree with me? Let’s look at the facts. A 43-year-old
Keeping the Modern Festival Goer Connected
Last year I wrote a blog around mobile connectivity at Glastonbury and described it as being ‘pretty good’, but how easy is it to stay connected at other events? As we race thr
How can charities use tech to help those in need?
The bad and the ugly side of tech seems to hit the news most days, so it’s rare that we see the good that tech is doing. As a regular volunteer, I have a particularly close conne
Social media – achieving success
In my last blog I discussed relationships with media influencers, but what about social influencers? At Babel, we are seeing more businesses include social media support within RFP
Death of the high street? How retail PR and social strategy can increase visitors
In the UK, it may seem like we’re spoilt when it comes to shopping. Many towns still have beautiful cobbled streets with boutique shops, there are out-of-town superstores serving
Media relations, and the importance of being a journalist’s best friend: PT I
Welcome to my first Babel blog! Having recently joined the London team, I wanted to focus on a topic which I personally feel is one of the most important within our industry: media