Three marketing trends we should leave behind in 2024
2024 was the year of the B2B marketing renaissance. Brand building is on the top of every marketer’s mind, as we move away from selling features and benefits to create emotio
Babel Beginnings: Eve Baird
In the latest edition of Babel Beginnings. we’re spotlighting our newest Junior Campaign Executive, Eve Baird, who shares her thoughts from her time so far at Babel
Babel Beginnings: Rayhaan Folarin
We’re always evolving here at Babel and recently welcomed several new team members. To get to know them and learn about their experiences as industry newcomers, we’ve launc
Why PR? Q&A with Babel’s Assistant Apprentice, Lauren
Our newest PRCA apprentice, Lauren O’Harrow, who has been with us for just over a month, discusses everything there is to know about her apprenticeship and her time at Babel so f
Making a PR research project work for you
Media pitches always need a news hook, and vendor-led research is becoming an increasingly common tool to reel journalists in. Whether it’s within cybersecurity or telecommunicat
The top news in tech: the August digest
This month, I’m pleased to launch a new Babel blog series looking at the top tech news stories, and wrapping up four weeks of content that caught my eye. As PR professionals, it
Risky business: the increasingly complex reputation landscape
Reputation has always been a tricky business to be in. Maintaining and managing relationships between individuals and organisations and their stakeholders has been around far longe
WHITEPAPER LAUNCH: How greentech firms can grow their brand in the year of COP26
As host of COP26, “the world is looking to Britain to deliver,” said Labour leader Keir Starmer earlier this month. “We cannot afford to miss this moment.” The UK has been
The pros and cons of open source for ecommerce
In 2003, the SARS outbreak saw a surge in people afraid to go outside and so start to shop online. Skip forward to the Covid-19 pandemic in 2020 and we saw the stockpiling of essen
Making your voice heard in the aftermath of a cyber attack
If you work in b2b tech PR you are likely to recognise the scenario. Another big brand has hit the headlines, becoming the latest company to be hacked. Sensitive customer data has