MWC 2025: The PR and marketing playbook for February (and beyond)
Five weeks from today, MWC will be behind us — we’ll have sore feet, tired eyes and a lingering tapas addiction (the price we pay for our sins). But with any luck, we’ll ha
Babel PR certifies as a B Corporation – why does this matter now and for the future?
As one of the largest, employee-owned, independent tech PR agencies in Europe, Babel’s B Corp recognition marks the first in a range of measures introduced by the agency, all g
Kickstart Your 2025 MWC Strategy: Essential PR and Marketing Tips for January
As 2025 begins, Mobile World Congress (MWC) looms large on the horizon, offering a stage to showcase your innovations, engage with key decision-makers, and make industry waves. B
Three marketing trends we should leave behind in 2024
2024 was the year of the B2B marketing renaissance. Brand building is on the top of every marketer’s mind, as we move away from selling features and benefits to create emotio
Babel Beginnings: Eve Baird
In the latest edition of Babel Beginnings. we’re spotlighting our newest Junior Campaign Executive, Eve Baird, who shares her thoughts from her time so far at Babel
Babel Beginnings: Rayhaan Folarin
We’re always evolving here at Babel and recently welcomed several new team members. To get to know them and learn about their experiences as industry newcomers, we’ve launc
Why PR? Q&A with Babel’s Assistant Apprentice, Lauren
Our newest PRCA apprentice, Lauren O’Harrow, who has been with us for just over a month, discusses everything there is to know about her apprenticeship and her time at Babel so f
Making a PR research project work for you
Media pitches always need a news hook, and vendor-led research is becoming an increasingly common tool to reel journalists in. Whether it’s within cybersecurity or telecommunicat
The top news in tech: the August digestÂ
This month, I’m pleased to launch a new Babel blog series looking at the top tech news stories, and wrapping up four weeks of content that caught my eye. As PR professionals, itâ
Risky business: the increasingly complex reputation landscape
Reputation has always been a tricky business to be in. Maintaining and managing relationships between individuals and organisations and their stakeholders has been around far longe