Why PR? Q&A with Babel’s Assistant Apprentice, Lauren
Our newest PRCA apprentice, Lauren O’Harrow, who has been with us for just over a month, discusses everything there is to know about her apprenticeship and her time at Babel so f
Three myths about media briefings
Media briefings are one of the most important ways to get your message out. They provide the forum to go beyond what’s written in a press release, explain your views on bigger in
Retail media buy-in: how brands can sell their story and convert conversation to coverage – industry insight from Retail Week
At the end of 2020, Babel held a webinar examining how retailers can maximise share of voice, and how comms and marketing teams can make the most of what is traditionally the busie
Cybersecurity in 2020: tales and trends in the new normal
One thing we often hear from our cybersecurity clients is how rapidly the threat landscape is evolving. Adversaries are relentless in their pursuit of new innovative ways to infilt
Managing reputation through a crisis: the legal route
Issues and crisis management can be an incredibly rewarding pursuit. There is a lot riding on the outcome of your work and the counsel you provide. It often gets the adrenaline pum
Why investment in security is now more important than ever
Since the Prime Minister announced that the UK would be entering lockdown on 23rd March, businesses across the country have been scrambling to come to terms with the new reality. F
Babel’s virtual event: beyond the webinar
For businesses, events are a crucial means of engaging with customers and prospects – and the media. In the UK, the events industry is worth around £42.3 billion, with around 1.
Educating the next-generation of PR superstars
What do Cluedo, Marks & Spencer and the first commercial railway have in common? They were all gifted to us by Leeds. And on Wednesday 23rd October, Babel decided to give a lit
The tech-for-good takeover: How ethical companies are cutting through the noise to help those in need
Over the last decade or so, the motivations behind many tech developments have been changing. Entrepreneurs and start-ups are creating technology with the aim of making a positive
Designing collaborative stories to boost media coverage
The collaborative story This is a practice by which we find a common thread between two or more of our clients, and then pitch a joint briefing to a journalist to offer a rounded v