The return of the ‘real’ Mobile World Congress: three tips for a winning tradeshow PR campaign
It’s exactly three weeks until Mobile World Congress (MWC) opens in Barcelona. That first day, 28th February 2022, will also mark three years since the event – the most importa
The top news in tech: the January digest
In January, the World Economic Forum released its 2022 Global Risks Report, with cybersecurity failure named as one of the top risks facing society today. This certainly comes as n
What Squid Game does to your network, and why you should care (or not)
Okay, hands up, who had ‘South Korean survival drama where people get murdered for losing at children’s games’ in the most-watched Netflix show sweepstakes? When Netflix firs
The top news in tech: the September digest
As journalists returned from their summer holidays, the September headlines were dominated by supply-chain predicaments and semi-conductor shortages, alongside the much-anticipated
Telco’s 2021 vision: The impact of covid-19 on marketing and media relations – from the journalists that matter
Over the past 18 months, the mix of covid-19, global lockdowns and the rapid switch to digital everything/everywhere/any time, has forced businesses to adopt different approaches t
The top news in tech: the August digest
This month, I’m pleased to launch a new Babel blog series looking at the top tech news stories, and wrapping up four weeks of content that caught my eye. As PR professionals, it
Top PR media pitching tips
Pitching story ideas, product announcements and press releases to trade and national journalists is one of the most fundamental aspects of a job in PR. However, with fewer journali
What do telco media want? Babel spoke to TelecomTV’s Ray Le Maistre to find out…
At Babel, we work closely with clients across the technology and telecoms sector. But we also work very closely with our friends and allies in the media. This week, we thought we
Question marks over MWC Barcelona drive the requirement for a flexible marketing strategy this year
There are two big questions hanging over the heads of telecoms executives as they plan their roadmaps for 2021: ‘Will Mobile World Congress (MWC) Barcelona 2021 will definitely g
2021 tech industry predictions: part II
What will be going on in the world of tech this year? A number of the Babel team shared their technology industry 2021 predictions last week, with the rest of the gang revealing th