The return of the ‘real’ Mobile World Congress: three tips for a winning tradeshow PR campaign
It’s exactly three weeks until Mobile World Congress (MWC) opens in Barcelona. That first day, 28th February 2022, will also mark three years since the event – the most importa
Thoughts of a Fira first-year: MWC isn’t just a telecoms event
I returned home from Mobile World Congress in Barcelona last week to be greeted by the freezing Beast from the East. As I tried to stay warm, I also took the time to reflect on my