Building a brand with PR
“Today brands are built with publicity and maintained with advertising. The cart is now driving the horse.” I really like this quote. It’s from ‘The 22 Immutable Laws of Br
DASHLANE CLOSES $110 MILLION IN SERIES D FUNDING LED BY SEQUOIA CAPITAL; JOY HOWARD WILL JOIN AS CHIEF MARKETING OFFICER
New York, May 30, 2019 – Dashlane, the leading credential and digital identity management solution, made two announcements today reflecting the company’s conti
Don’t be revolutionary, be evolutionary
When creating a start-up, it can be difficult not to get sucked in by the associated language and buzzwords. You’re ‘making a change’, ‘doing things differently’, ‘revo
Industry Thoughts: An interview with Natalie Bannerman, Capacity Magazine’s Reporter
Here at Babel we really cherish the relationships we build, not only with our clients and service providers, but also the media we engage with on a daily and weekly basis. The firs
What will the office of tomorrow look like?
As I was writing the title for this blog, I realised that rather scarily, the ‘office of tomorrow’ – a futuristic one with interactive screens and capabilities similar to Tom
LaterPay Turns to IPCom to Provide Intellectual Property Consultancy
IPCom’s dedicated R&D team advises LaterPay on how to monetise and safeguard inventions Munich, Germany, 16th May 2019 – IPCom, an Intellectual Property (IP) management and
Babel talks security and crisis comms at the Churchill War Rooms
Former British Prime Minister Winston Churchill once said: “Success is not final; failure is not fatal: it is the courage to continue that counts. If you’re going through hell,