Dear Santa, all we want for Christmas at Babel…is tech!
Last Christmas, not only did I give you my heart, but I also provided you with a list of all the weird and wonderful tech the Babel team is wishing for this Christmas. This year, i
PR predictions for 2020
Making predictions in the world of public relations and communications is always a dangerous thing, but now that 2020 has arrived, here’s a list of five that I feel reasonably co
A year in the life of PR: Transformation, digital, purpose and press
As 2019 draws to a close and the Babel team wrap up their to-do lists in anticipation of a well-earned break, Babel MD Jenny Mowat makes some observations about the PR industry as
Media planning ahead of MWC Barcelona 2020: creating a PR runway that works
With 2019 soon drawing to a close and one of the most significant events in the telecoms calendar fast approaching – we sat down with Paul Campbell for a Q&A on the best medi
Where to start with data-led storytelling
The media and public at large have an increasing appetite for facts and figures, which add colour and credence to any sort of content. As such, influencers are always after more nu
PR lessons from fast-moving politics: key trends and tactics in play
With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – an
CGI models, ghosts and gorging on data – dissecting PR measurement with the PRCA
You might be a little confused by the headline, scratching your head and wondering what the hell CGI models and ghosts have to do with measuring PR campaigns. All in good time, dea
Q&A with Babel’s newest recruits (double trouble?)
The Babel team is growing, and we’ve recently hired two new consultants onto our graduate scheme – Teddy and Jessie. To find out more about what led them to Babel and how they