Media relations during lockdown: thoughts and tips
Here are my observations on how the PR industry has changed and the challenges this has presented from a day-to-day media relations perspective
Planning your communications strategy for H2
Many businesses are now in the position of planning for the second half of what has been one of the most unpredictable and disruptive years in memory. However, some businesses will
Kindness matters at Babel
The COVID-19 pandemic has impacted everything it has touched. The economy, our communities, our mental health. It has also highlighted the need for kindness, which is especially im
FIVE TIPS FOR BETTER SLEEP
During these crazy times, it’s hard to truly switch off. Whether it’s from work, the ongoings in your household or the constant news updates – it can be hard to find some hea
INSTA VS. REALITY – HOW TO GATHER REAL SEARCH INSIGHTS ABOUT YOUR TARGET AUDIENCE
Having been inspired by Declan’s blog on Tiger King meets SEO Queen, I thought I would take the plunge in to the world of search-led insights. I’ve always been fascinated with
‘STAY ALERT’ TO THE IMPORTANCE OF WORDS AND MESSAGING
“Words are, of course, the most powerful drug used by mankind”. These words are taken from a speech given by the English journalist and novelist Rudyard Kipling in 1923. Events
SETTING THE TONE: HOW TO NAVIGATE A CRISIS AND BE SPOT-ON AND ON-BRAND WITH YOUR MESSAGING
The world is a confusing place at the best of times, before you throw in a global pandemic. People are scared. They want clarity. They want to be spoken to like a human. Even if yo
Widen Launches Product Information Management (PIM) Solution
Combined with digital asset management (DAM), PIM centralises product data, keeps information accurate, and speeds up product launches across multiple channels MADISON, Wisc. – M
Why you need a PR tool stack
There are few barriers to entry in public relations. Technically, there’s nothing to stop anyone with a phone and email account practising PR. While that is the case, most profes