Nov 22nd 2016

A deeper look into the fintech industry

New fintech investment figures out last week have cast a shadow over the fintech market – particularly in the UK – with funding down since the Brexit vote, and investors pulling funding from 30 start-ups in the sector since the end of June.  While overall global investment remains high, UK companies are waiting for the Chancellor’s Autumn Statement this week when they hope there will be assurances about funding.  While we don’t know what’s coming this week, we do know there is a huge opportunity for successful fintech companies, but in a crowded marketplace, it’s important to stand out from the crowd and make sure your voice is hear. Read more in our latest report, ‘Cashing in on the Fintech Opportunity’. A preview is below. You can find the full report here.

While fintech investment figures for Q3 show some slowdown in the global market (Innovate Finance, and KPMG’s Pulse of Fintech report), overall investment remains high. With the market full of bright young sparks creating disruptive solutions, and with new regulations like Payment Services Directive 2 (PSD2) around the corner, and consumer demand for increasingly convenient, accessible and intelligent solutions showing no sign of slowing, successful fintech companies stand to gain a lot.

With this in mind, and with the US leg of Money 20/20 taking place last month, Babel PR undertook an in-depth analysis into how the media is talking about the fintech industry and what this means for our clients’ communications strategies, and the actions they can take to cash in on the fintech opportunity.

What does Google think?

With new technologies like robotics, IoT, and blockchain each having an impact on the fintech market, innovation is spreading beyond the realms of traditional financial services and encompassing new ventures, institutions and ideas. Great news for consumers who have a wealth of products to choose from, bad news for companies wanting to make their voices heard.

Unsurprisingly, fintech players put out huge volumes of information in the hope some of it will hit its target, reach influential media, gain traction and leave a lasting impression. Most press releases will run on newswire services and soon after will appear word for word on a myriad of news aggregator sites. A day or two later, however, all the evidence has gone. The original announcement may still be indexed by Google, but the company’s intelligent algorithms can distinguish between ‘real’ news and aggregator sites, and the latter just don’t make the cut. The vast majority of us find our news online and Google dominates this space. In some ways, if your news isn’t being indexed by Google it doesn’t exist. And if it isn’t there, it won’t be found, seen or shared to anything like the extent it could have been.

Continue reading the report in full here.