Communicating impact in tech: why your messages must map against resilience
Business resilience (BR), according to McKinsey, ranks as one of the highest priorities for CEOs in 2023. Grappling with the manifold challenges presented by the current business c
Media sponsorship: getting strategic with your media buying
Media sponsorship continues to be an important facet of many of our clients’ integrated media strategies. Done right, it’s not only a channel for message amplification and incr
Supply chain complexity presents a simple opportunity for technology
The vulnerabilities inherent in our global supply chains have been brought to the fore in recent months. We’ve seen how semi-conductor scarcity continues to blight the global aut
A view from the Fira: Mobile World Congress Barcelona 2021
As the dust settles at the Fira Gran Via in Barcelona, following what should be described as a brave and necessary attempt at a return to normal, I wanted to reflect on my first ex
Impartiality in 2021: How the news is fighting hard to rebuild trust in media
Originally written by Ashwinder Bedi in the aftermath of ‘Stop the Steal’ US Capitol Riots… It’s been four years since the historic day the truth was most famously cont