A year in the life of PR: Transformation, digital, purpose and press
As 2019 draws to a close and the Babel team wrap up their to-do lists in anticipation of a well-earned break, Babel MD Jenny Mowat makes some observations about the PR industry as
Where to start with data-led storytelling
The media and public at large have an increasing appetite for facts and figures, which add colour and credence to any sort of content. As such, influencers are always after more nu
PR lessons from fast-moving politics: key trends and tactics in play
With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – an
CGI models, ghosts and gorging on data – dissecting PR measurement with the PRCA
You might be a little confused by the headline, scratching your head and wondering what the hell CGI models and ghosts have to do with measuring PR campaigns. All in good time, dea
Q&A with Babel’s newest recruits (double trouble?)
The Babel team is growing, and we’ve recently hired two new consultants onto our graduate scheme – Teddy and Jessie. To find out more about what led them to Babel and how they
2019 Election Debates: Why the messaging and delivery of our potential leaders missed the mark in the persuasive stakes
As the two main party leaders went head-to-head this week, trading blows in the first TV debate of this year’s general election campaign, it’s clear that neither leader managed
What to consider when rolling out global communications campaigns
With Brexit (potentially – possibly, maybe, never – who knows) round the corner, or for businesses looking for wider marketing opportunities, the need to expand out of domestic
Parallel Wireless Helps to Deliver on MTN’s OpenRAN Vision across Africa
MTN is set to deploy 5,000 OpenRAN sites across their 21 operations NASHUA, N.H. – November 12th, 2019 – Parallel Wireless, Inc., the leading U.S.-based OpenRAN company deliver
Campaigning gaffes and blunders: lessons from times past
The prime minister met with the Queen at Buckingham Palace last week, marking the official beginning of a five-week campaign period that will take the electorate to the polls on 12
House of PR Horrors – when brands take a terrible turn
It’s Halloween, and it wouldn’t be Halloween without a blog filled with putrefying puns and comical content. So, true to tradition, please enter Babel’s House of PR Horrors,