CONMEBOL Selects Irdeto for Online Piracy Detection & Brand Protection Services
Irdeto’s proactive services will help protect CONMEBOL brand and content from piracy and cybercrime
CES, LAS VEGAS – 7 January 2020 – CONMEBOL, the governing body of football in South America, has selected Irdeto to provide services that will protect its brand and combat piracy of live football matches. CONMEBOL gives license to several operators and broadcasters worldwide for tournaments such as the CONMEBOL Libertadores, CONMEBOL Sudamericana, CONMEBOL Copa América and CONMEBOL Recopa, and will continue to ensure that the investment in these licenses and the content is protected, with support from Irdeto Online Piracy Detection and Cyber Services.
As part of the commitment, Irdeto will monitor all matches, including the final of the Libertadores, which was seen by viewers in more than 180 countries around the world. The partnership aims to address the challenge of online redistribution piracy, which is one of the biggest threats to content owners, broadcasters and operators. Irdeto will also provide brand protection monitoring and services.
“South American football attracts a global audience who expect great games and a premium experience, and the protection of the live signal quality of our matches and our brand, is crucial to this,” said Juan Emilio Roa, Commercial Director, CONMEBOL. “Irdeto’s experience in the protection of live sports content and its ability to provide sophisticated online piracy detection technology combined with proactive services aimed at protecting our brand and taking down illegal content, makes it the perfect partner as the global interest in South American football continues to increase.”
“As one of FIFA’s six continental confederations, responsible for the organization and governance of South American football’s major international tournaments, both the CONMEBOL brand and live football content are extremely valuable and must be protected,” said Bengt Jonsson, Senior Vice President of Sales & Services, Irdeto. “The confederation understands the importance of combining cutting edge technology with proactive services to ensure that illegal content streams are taken down quickly so substantial license investments are not devalued and consumers are not exposed to the dangers that come from illegal content sources and illegitimate brand infringements.”
Offered as a key solution in the Irdeto 360 Security suite, Irdeto Online Piracy Detection and Cyber Services provide rapid detection and enforcement to safeguard valuable content. Irdeto’s team of multi-discipline specialists and its proven methodology has a successful track record in rapidly identifying brand infringement, content theft, disrupting piracy and leveraging its established networks to track down cybercriminals, pirates and their supply chains.
Irdeto is the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With 50 years of expertise in security, Irdeto’s software security technology and cyberservices protect over 5 billion devices and applications for some of the world’s best-known brands. With a unique heritage in security innovation, Irdeto is the well-established and reliable partner to build a secure future where people can embrace connectivity without fear. Please visit Irdeto at www.irdeto.com.
Founded in 1916, the South American Football Confederation – CONMEBOL – is the governing body of South American football and the oldest continental soccer confederation in the world. CONMEBOL, made up of ten member associations, including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, is responsible for the organization and governance of the main international South American football tournaments, including CONMEBOL Copa America, CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa, among others.
Since 2016, CONMEBOL has undergone a series of structural reforms to modernise its governance and operations, increase the global competitiveness of its exclusive tournaments and strengthen its promotion of football development by increasing revenues and investment.
As part of that strategy, CONMEBOL club competitions have been greatly improved through a new format design and the adoption of standards, designed to increase the quality of the tournaments from competitive, sporting and commercial points of view. Thanks to the adopted improvements, CONMEBOL tournaments achieved record numbers in digital participation, stadium attendance and sales.