Analyst relations in 2024: preparation, preferences, and predictions
When it comes to reaching out to prospective customers and building brand awareness, we all know that there are many different routes one can take with varying levels of success. A
Mobile World Congress: The survival guide
By this time next week, most in the industry will be returning from Barcelona, plasters on feet, business cards in pockets, and well deserving of a weekend. In the meantime though,
The Power of Paid Media
Paid media – an external marketing activity that involves payment for coverage and exposure, such as pay-per-click (PPC) advertising, sponsored articles, videos and whitepapers,
Going client-side
In August last year, I was offered an opportunity to take a step away from ‘agency life’ and put on the hat of an ‘in-house’ communications manager. Having been at Babel fo
Three key takeaways from Babel’s latest AR whitepaper
According to Babel’s latest B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-ma
Babel’s Sabbatical Policy: make it count
Babel offers its employees a sabbatical: one month off, paid. It is a benefit that is not necessarily unusual, but its frequency is; employees can request a sabbatical after just t
Analysts: the original influencer
The relationship between public relations professionals and the media is a well-trodden path – the end goal being to boost brand awareness and build reputation. When it comes to
The Importance of Workplace Training and Development
Babel achieves the highest number of PRCA CPD points for the second year in a row! At Babel, we value training very highly and understand how important it is to continue developing
TRANSFERABLE SKILLS: FROM PARENTHOOD TO PR
My first week back after my year-long maternity leave, done – just like that! And, as everyone promised, not only am I fully back in the swing of it after just a week, but the ye
Agritech: improving the yields from the fields with IoT
I feel I always have to preface any blog I write on agritech with an explanation as to why I’m cheering on the use of technology in one of the world’s oldest industries, which