MWC PR and the massive marketing opportunity
As we return to ‘normality’, after an extremely busy and successful MWC, I’ve been reflecting on the new technologies I saw, some exciting some not, as I walked round the hal
MWC19 Barcelona: smartphones return to the fold
We’ve all heard about Apple’s declining smartphone sales, and a plateauing of handset sales in general. Most people now have one, and a pretty good one at that, so the extra be
MWC19 Barcelona: There’s always time for a communications programme
For many companies in the telecoms and technology sectors, Mobile World Congress is the focal point for marketing and sales efforts in Q1. The event, which is now only five weeks a
The impact of mass media on art
Because sometimes the weekends are about more than just going to the pub and watching sport (who knew?), I recently visited the Tate Modern and the exhibition, Media Networks. It s
Mobile World Congress Americas: who’s got the cutting edge?
In June 2016, CTIA partnered with the GSMA with the objective of bringing more diversity to the US’s largest telecoms trade show. And so, ‘GSMA Mobile World Congress Americas
Telecoms event season is under way – are you ready?
The telecoms event season is upon us again. More telecoms you say? It’s barely been 11 weeks since Mobile World Congress! Yet May and June will see a number of key telecoms event
Help, the robots are coming (to help)!
Science fiction films tend to paint a pretty bleak picture of how the introduction of robots will result in apocalyptic scenarios, with robots taking over. Whilst it’s hard to sp
Mobile World Congress day III: Barcelona showcases a smart world
The title of ‘smartest city’ is hotly contended and much disputed. Digitalisation, energy-efficiency, cost-savings, connected infrastructure, as well as better public transport
Mobile World Congress day II: An immersive experience
Visiting another country is all about immersing yourself in the culture and customs, and Mobile World Congress this year had a similarly immersive theme. It’s no longer enough to
Do we need to call time on the Fourth Estate? Exactly what do we want from the media and journalists?
Freedom of the press is a cornerstone of British society. As long ago as 1787, Edmund Burke (an MP and a brilliant political theorist) told Parliament that ‘a Fourth Estate’ is