Why the ‘trust factor’ in B2B buying will gain momentum in 2023
It is less than a month since San-Francisco firm OpenAI announced the launch of chatbot ‘ChatGPT’. Heralded by the firm as “the latest step in OpenAI’s iterative depl
Keeping the security lights on during times of recession
Planning season is in full swing. As we head at breakneck speed towards December, the Babel team is busy meeting with clients to review successes and agree on strategies for the ye
THE DAILY SWIG’S JESSICA HAWORTH TALKS TECH JOURNALISM AND HOW TO BRING MORE WOMEN INTO THE INDUSTRY
The technology industry continues to grow at an exponential rate, and earlier this year, UK Tech News reported that the UK tech sector was valued at $1 trillion. It’s no sur
Why the hybrid model of media relations is here to stay
London was blessed with glorious sunshine last month for the return of one of the biggest events in the cybersecurity world: InfoSec Europe. While a national rail strike meant that
Ready, set, MWC! A look back on January’s coverage highlights
Although it feels as if we have just left the busy festive month of December behind us, the Babel team is now hard at work, gearing up for MWC which is fast approaching. Some of ou
The importance of cybersecurity awareness (beyond the month of October)
If you work in B2B tech PR or marketing, you will no doubt be ‘aware’ that we are in the final few days of Cybersecurity Awareness Month. In fact, you may even question why on
Why playing the long game in PR reaps its rewards
In what remain very uncertain times, you may be forgiven for grasping hold of every piece of positive news. One such ray of sunlight for anyone working in marketing and PR came in
Why 2021 is a crucial year for the growth prospects of greentech firms
“I am told by scientists that 50% of the reductions we have to make to get to net zero are going to come from technologies that we don’t yet have. That’s just a reality.” T
Making your voice heard in the aftermath of a cyber attack
If you work in b2b tech PR you are likely to recognise the scenario. Another big brand has hit the headlines, becoming the latest company to be hacked. Sensitive customer data has
How tech will transform the high street post lockdown
March 11 2020 – the day that the World Health Organization declared the outbreak of COVID-19 a pandemic. The global restrictions on movement over the following 12 months have mea