Babel appointed by collaboration giant Polycom to drive UK PR
Campaign to boost brand awareness, highlight vertical capabilities and promote product range
London, UK – 20th June 2018 – Babel has been appointed by Polycom, the global leader in collaboration technologies, as its UK agency of record following a competitive pitch process. Used by more than 400,000 companies around the world, Polycom’s secure video, voice and content sharing solutions help to increase productivity, speed time to market, enhance customer service, expand education and improve healthcare.
Babel was chosen because of its strong customer successes, creative capabilities and extensive knowledge of the UK media landscape. The campaign will focus on bolstering Polycom’s presence in key business, trade and vertical press, and will highlight the business case for collaboration technologies. Babel’s remit also includes social media and event support.
“Babel impressed us with their real understanding of our business, creative thinking and ability to craft campaign ideas which perfectly align with our core messages,” commented Sonal Bisht, Head of EMEA Corporate Communication and Global Social Media, Polycom. “When combined with their proven experience and strong journalist relationships, they were a good fit for us.”
“Polycom is a thriving company with cutting edge technology and an outstanding customer base, and we’re proud to be leading their UK PR activities,” added Ian Hood, CEO, Babel. “We’ve seen first hand how its technology improves communication and drives business efficiencies, and we’re looking forward to showcasing its capabilities and boosting its voice in the market.”