International Cyber Expo 2023 and signs of optimism for 2024
Last week, the International Cyber Expo (ICE) was back; bigger and better than ever. As some of the most innovative cybersecurity companies in the world descended on Olympia, you
Three key takeaways from Babel’s latest AR whitepaper
According to Babel’s latest B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-ma
Sew far, sew good: will Threads disrupt the “Big Five”?
Since its 100 million downloads in the first five days of its launch on the 6th of July, Thread’s positive spotlight as the fastest-growing social media site has dimmed somew
Why the ‘trust factor’ in B2B buying will gain momentum in 2023
It is less than a month since San-Francisco firm OpenAI announced the launch of chatbot ‘ChatGPT’. Heralded by the firm as “the latest step in OpenAI’s iterative depl
Technology sector predictions 2023
Following on from our PR sector predictions for next year, it’s time to look ahead to our other great passion – the world of technology. We asked our industry experts t
PR and communications predictions 2022
As the year comes to a close, many of our clients will be in the media predicting what’s to come next year for their industry. So we’ve once again put the challenge to our team
The Top News in Tech – The November digest
With the unanimous agreement that 2023 could be the year for a global recession, the tech industry has reacted accordingly. News of hiring freezes, restructuring, and redundancies
Uniting women and continuing to close the gender gap in tech
We recently hosted the inaugural Babel Women in Tech event for journalists and analysts. As I looked around the room, what stood out to me was the clear passion and love for an eve
One-of-a-kind October – October’s client coverage highlights
October was another busy month for the Babel team, with issues jumps and drastic industry developments at every turn. I have collated our coverage highlights from what was a very b
Leapwork’s Beatrice Askaner on why focus is a CMO’s best friend
B2B marketing is a complex beast. There are a million and one things you can try and do to engage audiences, different strategies to follow, disciplines to uphold, channels to leve