Fintech B2B Marketing Conference – a review
Discover key takeaways from the Fintech B2B Marketing Conference, with expert insights on AI, regulations, and marketing strategies.
Media engagement during a cyber crisis
Dealing with cyber incidents, from accidental outages to ransomware attacks, is an unfortunate reality for modern businesses. When things go south, however, it’s not just IT
Fintech regulation: A catalyst for innovation?
Many of the biggest tech topics in 2023, especially in the fintech sector, were accompanied by regulatory question marks, spotlighting the critical role of fintech regulation. How
International Women’s Day 2024: Championing women for continuous change
As you may know, “inspire inclusion” is this year’s theme for International Women’s Day. Over a century ago, the first IWD signified women worldwide rallying against patri
Navigating the MWC 2024 Maze
Seven members of team Babel entered Barcelona’s enormous Fira for Mobile World Congress this year. 2024’s edition of MWC was my sixth, putting me right in the middle of that
2024: The Year of Tech Regulation?
With 2023 (unofficially) dubbed the ‘year of AI’ across the tech industry, I’d like to make my own prediction for the coming year: 2024 will be remembered as the year of tec
Aligning marketing with business goals – a Fintech perspective
I’m not sure what’s in the water, but I always come away from the Fintech B2B Marketing Community events buzzing with ideas and new connections. As someone who wasn�
“Don’t believe the hype!” – in the case of AI, we should start to
This week some of the Babel team have headed to the Mobile World Conference (MWC), supporting clients and securing media briefings at the huge telco event in Barcelona. It’s no s
Mobile World Congress Influencer Relations 2024 – Q&A
With just under 3 weeks to go until MWC, your MWC communications activities will be well underway and it should just be the case of finessing your messaging, securing those last-mi
The Power of Paid Media
Paid media – an external marketing activity that involves payment for coverage and exposure, such as pay-per-click (PPC) advertising, sponsored articles, videos and whitepapers,