Leapwork’s Beatrice Askaner on why focus is a CMO’s best friend
B2B marketing is a complex beast. There are a million and one things you can try and do to engage audiences, different strategies to follow, disciplines to uphold, channels to leve
‘STAY ALERT’ TO THE IMPORTANCE OF WORDS AND MESSAGING
“Words are, of course, the most powerful drug used by mankind”. These words are taken from a speech given by the English journalist and novelist Rudyard Kipling in 1923. Events
SETTING THE TONE: HOW TO NAVIGATE A CRISIS AND BE SPOT-ON AND ON-BRAND WITH YOUR MESSAGING
The world is a confusing place at the best of times, before you throw in a global pandemic. People are scared. They want clarity. They want to be spoken to like a human. Even if yo