‘STAY ALERT’ TO THE IMPORTANCE OF WORDS AND MESSAGING
“Words are, of course, the most powerful drug used by mankind”. These words are taken from a speech given by the English journalist and novelist Rudyard Kipling in 1923. Events
SETTING THE TONE: HOW TO NAVIGATE A CRISIS AND BE SPOT-ON AND ON-BRAND WITH YOUR MESSAGING
The world is a confusing place at the best of times, before you throw in a global pandemic. People are scared. They want clarity. They want to be spoken to like a human. Even if yo