“Don’t believe the hype!” – in the case of AI, we should start to
This week some of the Babel team have headed to the Mobile World Conference (MWC), supporting clients and securing media briefings at the huge telco event in Barcelona. It’s no s
Mobile World Congress: The survival guide
By this time next week, most in the industry will be returning from Barcelona, plasters on feet, business cards in pockets, and well deserving of a weekend. In the meantime though,
Mobile World Congress Influencer Relations 2024 – Q&A
With just under 3 weeks to go until MWC, your MWC communications activities will be well underway and it should just be the case of finessing your messaging, securing those last-mi
The Power of Paid Media
Paid media – an external marketing activity that involves payment for coverage and exposure, such as pay-per-click (PPC) advertising, sponsored articles, videos and whitepapers,
Maximising AR at MWC – the webinar debrief
It’s that time of year again…no, not Christmas, but MWC-planning time! While not quite so festive, it is critical for all telecom companies that are planning the trip to sunny
Unlocking PR’s potential for fintechs
We are one week on from co-hosting the FinTech B2B Marketing CMO meetup. Joining forces with guest speaker Daniel Lanyon, Editorial Director at AltFi we dove into the Fintech
Telecom operators demand justice, ransomware payments must die and X wants to be your bank account – The October Tech Digest
Greetings fellow tech enthusiasts! We are entering the season of hot water bottles (I sleep with one every night!), autumnal leaves, roasts, and Thanksgiving preparations. With the
Four Key Insights for Tech Companies from the AI Summit
The recent AI Summit held in the UK brought together industry leaders, international politicians, and tech visionaries to discuss the future of AI regulation and its impa
Data in PR and Marketing: How to avoid journalists becoming another victim of ‘data distress’
If you work in PR or marketing, data is one of the most important tools in your professional armoury. Data not only proves the value of your profession, from coverage numbers and s
Casino chaos, Apple opens up to open banking and Huawei creating clouds for Sky – The September tech news digest
Autumn is officially upon us! The pumpkin spice teas and lattes are brewing, the first leaves are starting to fall and the sweet smell of rain is filling the air. As the transition