The Top News in Tech – The November digest
With the unanimous agreement that 2023 could be the year for a global recession, the tech industry has reacted accordingly. News of hiring freezes, restructuring, and redundancies
Generating coverage at Mobile World Congress – webinar debrief
Now that the dust has settled on Babel’s most recent webinar: ‘How to generate coverage at MWC’, it feels like a good time to revisit the session and discuss what we learned.
Uniting women and continuing to close the gender gap in tech
We recently hosted the inaugural Babel Women in Tech event for journalists and analysts. As I looked around the room, what stood out to me was the clear passion and love for an eve
One-of-a-kind October – October’s client coverage highlights
October was another busy month for the Babel team, with issues jumps and drastic industry developments at every turn. I have collated our coverage highlights from what was a very b
Keeping the security lights on during times of recession
Planning season is in full swing. As we head at breakneck speed towards December, the Babel team is busy meeting with clients to review successes and agree on strategies for the ye
What next for unicorns and soonicorns: the coming of age of reputation
For anyone in B2B, industry events can be an incredibly effective platform to both drive brand awareness and spark commercial opportunities and intelligence gathering. The best eve
WHERE SHOULD B2B TECHNOLOGY COMPANIES INVEST?
Some of the most common questions we are asked by B2B technology companies investing (or revising their investment) in media relations support in the European market are: Where sho
SENSATIONAL SEPTEMBER’S COVERAGE HIGHLIGHTS (BONUS EDITION)
Summer seemed to go quicker than ever this year, and it’s hard to believe that September has already come to a close. To give summer a proper send-off and round off two months of
TRANSFERABLE SKILLS: FROM PARENTHOOD TO PR
My first week back after my year-long maternity leave, done – just like that! And, as everyone promised, not only am I fully back in the swing of it after just a week, but the ye
THE DAILY SWIG’S JESSICA HAWORTH TALKS TECH JOURNALISM AND HOW TO BRING MORE WOMEN INTO THE INDUSTRY
The technology industry continues to grow at an exponential rate, and earlier this year, UK Tech News reported that the UK tech sector was valued at $1 trillion. It’s no sur