WHERE SHOULD B2B TECHNOLOGY COMPANIES INVEST?
Some of the most common questions we are asked by B2B technology companies investing (or revising their investment) in media relations support in the European market are: Where sho
SENSATIONAL SEPTEMBER’S COVERAGE HIGHLIGHTS (BONUS EDITION)
Summer seemed to go quicker than ever this year, and it’s hard to believe that September has already come to a close. To give summer a proper send-off and round off two months of
TRANSFERABLE SKILLS: FROM PARENTHOOD TO PR
My first week back after my year-long maternity leave, done – just like that! And, as everyone promised, not only am I fully back in the swing of it after just a week, but the ye
THE DAILY SWIG’S JESSICA HAWORTH TALKS TECH JOURNALISM AND HOW TO BRING MORE WOMEN INTO THE INDUSTRY
The technology industry continues to grow at an exponential rate, and earlier this year, UK Tech News reported that the UK tech sector was valued at $1 trillion. It’s no sur
JAM-PACKED JULY – CLIENT COVERAGE HIGHLIGHTS
July was been a great month for us here at Babel. With the return of our infamous roof party, as well as being shortlisted for the UK Agency Awards for our outstanding ag
THE GREAT TELCO DEBATE: BABEL STYLE
We love a ‘lunch and learn’ here at Babel. Whether it’s internal training, external training, brainstorming or workshops – it’s always a great way to learn new things and
THE RETURN OF BABEL’S INFAMOUS ROOF PARTY: MUSIC, MOJITOS AND MEDIA RELATIONS
After years of experiencing our lives via Zoom thanks to the coronavirus pandemic, we are finally starting to return to normality – and I think it is fair to say that
Leapwork’s Beatrice Askaner on why focus is a CMO’s best friend
B2B marketing is a complex beast. There are a million and one things you can try and do to engage audiences, different strategies to follow, disciplines to uphold, channels to leve
The top news in tech – the June digest
There has been plenty of interesting news dominating the headlines this past month, including sectors like big tech, AI, telecoms, cloud and data privacy. However, the possib
Leapwork selects Babel to drive multi-market PR campaign
No-code test automation platform Leapwork has selected Babel to drive its UK and US communications programme as part of the company’s international growth strategy. Following a