Leapwork’s Beatrice Askaner on why focus is a CMO’s best friend
B2B marketing is a complex beast. There are a million and one things you can try and do to engage audiences, different strategies to follow, disciplines to uphold, channels to leve
The top news in tech – the June digest
There has been plenty of interesting news dominating the headlines this past month, including sectors like big tech, AI, telecoms, cloud and data privacy. However, the possib
Leapwork selects Babel to drive multi-market PR campaign
No-code test automation platform Leapwork has selected Babel to drive its UK and US communications programme as part of the company’s international growth strategy. Following a
Babel achieves highest number of PRCA CPD points 2020/21
CPD. Continuous Professional Development. Defined by the PRCA (Public Relations and Communications Association, the world’s largest professional PR body of which Babel is a longs
How to make a tech podcast when remote working
We first had the idea for making our own podcast several months ago and were hoping this was something we could run from our office on a monthly basis. We even went as far as order
Top PR media pitching tips: Part II
Last week, I considered some top tips for engaging with key media. Now, for part II, I’ll report back on conversations I’ve had with journalists themselves, during which I unco
Babel Insights: Keith Dyer, Editor, The Mobile Network
Babel’s Dan Parris, recently caught up with Keith to discuss the media landscape and how it has changed this year, as well as what trends he anticipates seeing for the telco
FIVE TIPS FOR BETTER SLEEP
During these crazy times, it’s hard to truly switch off. Whether it’s from work, the ongoings in your household or the constant news updates – it can be hard to find some hea
INSTA VS. REALITY – HOW TO GATHER REAL SEARCH INSIGHTS ABOUT YOUR TARGET AUDIENCE
Having been inspired by Declan’s blog on Tiger King meets SEO Queen, I thought I would take the plunge in to the world of search-led insights. I’ve always been fascinated with
‘STAY ALERT’ TO THE IMPORTANCE OF WORDS AND MESSAGING
“Words are, of course, the most powerful drug used by mankind”. These words are taken from a speech given by the English journalist and novelist Rudyard Kipling in 1923. Events