Analyst relations in 2024: preparation, preferences, and predictions
When it comes to reaching out to prospective customers and building brand awareness, we all know that there are many different routes one can take with varying levels of success. A
2024: The Year of Tech Regulation?
With 2023 (unofficially) dubbed the ‘year of AI’ across the tech industry, I’d like to make my own prediction for the coming year: 2024 will be remembered as the year of tec
International Cyber Expo 2023 and signs of optimism for 2024
Last week, the International Cyber Expo (ICE) was back; bigger and better than ever. As some of the most innovative cybersecurity companies in the world descended on Olympia, you
Three key takeaways from Babel’s latest AR whitepaper
According to Babel’s latest B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-ma
The power of communication in media relations
In an ever-changing PR industry, one thing that will never change is the importance of media relations. Everything we do, whether you’re selling in a new piece of research for
Communicating impact in tech: why your messages must map against resilience
Business resilience (BR), according to McKinsey, ranks as one of the highest priorities for CEOs in 2023. Grappling with the manifold challenges presented by the current business c
Analysts: the original influencer
The relationship between public relations professionals and the media is a well-trodden path – the end goal being to boost brand awareness and build reputation. When it comes to
MWC – Analysts, Journalists and (frantic) Activity
As a specialist technology PR agency with a long history representing companies at Mobile World Congress, the telecoms industry’s annual shindig in Barcelona, we are always being
MWC 2023 in numbers
MWC is fast approaching, with 1,600+ companies registered to attend this year. Check out this infographic from Babel’s dedicated telecoms PR team, that illustrates some key e
Leapwork’s Beatrice Askaner on why focus is a CMO’s best friend
B2B marketing is a complex beast. There are a million and one things you can try and do to engage audiences, different strategies to follow, disciplines to uphold, channels to leve