Brand Positioning in the Era of Gen-AI
Avoiding becoming part of the AI-Snoozefest It seems to be every other week someone is writing an article on AI. It is the focus of the majority of conversations. I don’t think t
How to hijack the news
How do you hijack the news exactly? News hijacking is the bread and butter of many B2B tech PR campaigns. That’s true for cybersecurity, telecommunications, fintech, enterprise t
MWC25: “You can call me Al”
I’ve been to a few MWC’s now. I was even at that weird one in 2021 and not many of you can say that. I like to think I have a good sense of what’s happening in the telecoms i
MWC 2025: The PR and marketing playbook for February (and beyond)
Five weeks from today, MWC will be behind us — we’ll have sore feet, tired eyes and a lingering tapas addiction (the price we pay for our sins). But with any luck, we’ll ha
Kickstart Your 2025 MWC Strategy: Essential PR and Marketing Tips for January
As 2025 begins, Mobile World Congress (MWC) looms large on the horizon, offering a stage to showcase your innovations, engage with key decision-makers, and make industry waves. B
Analyst relations in 2024: preparation, preferences, and predictions
When it comes to reaching out to prospective customers and building brand awareness, we all know that there are many different routes one can take with varying levels of success. A
2024: The Year of Tech Regulation?
With 2023 (unofficially) dubbed the ‘year of AI’ across the tech industry, I’d like to make my own prediction for the coming year: 2024 will be remembered as the year of tec
International Cyber Expo 2023 and signs of optimism for 2024
Last week, the International Cyber Expo (ICE) was back; bigger and better than ever. As some of the most innovative cybersecurity companies in the world descended on Olympia, you
Three key takeaways from Babel’s latest AR whitepaper
According to Babel’s latest B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-ma
The power of communication in media relations
In an ever-changing PR industry, one thing that will never change is the importance of media relations. Everything we do, whether you’re selling in a new piece of research for