MWC Barcelona didn’t happen; what happened instead?
On February 12th 2020, roughly one week before most of the press and technology industry were set to leave for Barcelona, the GSMA announced that they were cancelling MWC 2020 tr
Influence in absence – why MWC’s cancellation will force a rethink of the trade show format
So MWC20 Barcelona is no more, and the telecoms industry has been left scrambling to mitigate the fallout from the cancellation of its preeminent trade show. Some companies have
A day in the life of a digital marketer in the world of PR
As the newest recruit to be welcomed to the Babel family, supporting the agency’s marketing efforts as a marketing consultant and with digital work for clients, I would like to i
PR analytics: data, creativity, and insights
What do dog food and the UK government have in common? Both rely heavily on analytics for effective PR! I wrote recently about measurement in PR. You might have guessed it’s a re
Why video didn’t kill the radio star
As it’s World Radio Day, we wanted to take this opportunity to celebrate everything about the medium that connects audiences and communities around the world. No other medium has
The truth about trust
In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But i
The Super Bowl ads: What makes creative ideas resonate
Only in America, where the relationship between sport and commercialism is unlike anything seen in the rest of the world, is so much focus given to one night’s adverts – the Su
Measuring the impact of PR campaigns
I had a new business meeting last week with a start-up whose main focus wasn’t on our relationships, nor on how we work, but instead was on how we measure the impact of these thi
Finding order in chaos: how PRs can navigate the UK’s noisy news agenda
Chaos theory teaches us that it is possible to find order in chaos, and predict the unpredictable. In the face of Brexit uncertainty and political turbulence, communications teams