Four years at Babel: Some favourite things
This month marks four years at Babel for me. It’s crazy to take a step back and think it’s been an entire Olympiad since I was applying, or that I’ve now done the equivalent
Tech for good: greentech in 2022
If you’re a Babel blog regular, you’ll have seen that at the end of last year I predicted 2022 will see a surge in technological innovations aimed at battling climate change, a
Media sponsorship: getting strategic with your media buying
Media sponsorship continues to be an important facet of many of our clients’ integrated media strategies. Done right, it’s not only a channel for message amplification and incr
Babel in 2021
The temperatures have dropped, the Christmas decorations have gone up and we are all in the festive mood as we count down the days until Christmas and New Year! At the end of every
Why ‘it’s PR, not ER’ has never rung truer
For many in PR, on the rare occasion something happens that feels truly catastrophic, your line manager will usually sidle up to you and tell you how they did much worse once to a
Technology sector predictions 2022
The ‘Metaverse’ hype train will accelerate even faster “2022’s word of the year will be ‘Metaverse’. If you listen closely, you won’t hear sleighbells ringing at this
Knocking it out of the park with November’s coverage highlights
In November, the Babel team welcomed our newest member, Pippa Cranham, who joined us as a director. Already Pippa has hit the ground running, doing some fantastic work for our new
PR and communications predictions 2022
Will brands shun or stick with social media in 2022? How will businesses leverage PR to engage existing and prospective employees? And, in light of the recent covid announcement, w
The top news in tech: the November digest
In October the topic that everyone was talking about was Facebook (sorry – Meta). Last month, it was COP26. A record number of delegates and world leaders gathered in Glasgow to
The changing social media landscape
I don’t think that any of us could have predicted that a global pandemic would cause us to spend most of 2020 and 2021 in a national lockdown. Apart from the pandemic changing ou