Whatever your resolutions and predictions, security must still be paramount
Ok, it’s a pretty obvious statement, but now is the time of year when every publication (and PR agency blog for that matter) is filled with pieces looking at predictions and reso
Immersive experiences: PR’s New Year’s resolution
January is traditionally a period of reflection and resolution. So, what can we learn from PR strategies in the past, to improve reach, engagement and quality of campaigns going fo
24-hour news and the rise of infosmog
There was a time when a PR could call an editor in the morning, before afternoon deadlines hit. Yet in today’s 24-hour news environment every minute is a deadline. This brings it
2016: A year in PR
2016 was the year in which our digital interactions, our screen watching and our social media following reached new heights. The past 12 months have seen eyeballs glued to smartpho
Moving to the dark side, pt II
Moving from journalism to PR revealed new insights into content creation for both sectors. Yet the career change also exposed elements of the relationship between the two in
Moving to the dark side, pt I
In joining Babel at the end of September I made the move from journalism to PR, a route well-trodden by an increasing number of hacks looking for fewer deadlines and better career
Snap-Happy Christmas Everyone!
Christmas is officially on its way: the John Lewis ad has launched. The UK retailer has firmly established its Christmas ad as a key milestone in the build up to the festive season
A deeper look into the fintech industry
New fintech investment figures out last week have cast a shadow over the fintech market – particularly in the UK – with funding down since the Brexit vote, and investors pullin
Are machines the new pollsters?
Donald Trump’s win earlier this month was not only a defeat for Hillary Clinton, but a blow to the reputation of many polling organisations which projected Clinton’s lead right
Why PR can’t operate in a vacuum
Zuckerberg is currently being put through the wringer. In the wake of a shock US election result, Facebook has been implicated as heavily influencing matters by allowing fake news.