Brexit makes an entrance at this year’s TFM & eCommerce Expo
A total of 16,000 marketing, ecommerce, customer service and customer management professionals are expected to have passed through London’s Olympia over the past two days to atte
Speaking the language of International PR
If you’re a frequent Tweeter or a budding linguist, you might already know that today is the European Day of Languages. An initiative of the Council of Europe, it has been celebr
Off to IBC
It’s that time of year again when the great and good (as well as a whole host of hangers on) in the world of content creation, management and delivery head to Amsterdam to experi
Going for gold: how marketers jump on the bandwagon of popular sporting events
The growing popularity of sporting events in recent years has been a lucrative advertising foothold for big budget brands looking to spend money promoting themselves to a well-prim
How to successfully run a media tour: a checklist
I love a challenge, which is probably a good thing since PR is one of those industries that always keeps you on your toes. By their very nature, PR professionals are characteristic
Google must work hard to ensure its Duo doesn’t lack harmony
Google must work hard to ensure its Duo doesn’t lack harmony
Babel expands horizons with Cambridge office opening
If you’re keeping up to date with your PR industry news, you might have read that yesterday Babel officially announced the opening of its second UK office. While we’re headquar
5G – an open opportunity that can still be defined
In early 2013, when I had just started working in telecoms PR, LTE was the hottest topic in the sector. With speeds twice as fast 3G, it transformed the way people used their phone
A Peek (achu) into the new Pokémon Go Craze
You might be wondering why people are walking around with their heads in their phones (well more than usual) and squealing with glee that ‘a Jigglypuff is nearby!’ every once i
Wimbledon 2016 serves up tech innovation to gain fan engagement advantage
As Babel’s resident tennis fanatic and an amateur player, Grand Slam tournaments are as exciting to me as Christmas. So when Wimbledon 2016 kicked off on the 27th June, I was not