Global Reach Technology Selects Ruckus Wireless to Bring High Capacity Wi-Fi to the River Thames and Leeds & Bradford

LONDON and SUNNYVALE, CA – January 28, 2013 – Ruckus Wireless, Inc. (NYSE: RKUS) today announced that Global Reach Technology Ltd., an innovative supplier of Wi-Fi, cloud- and IP-based policy management services, has selected its ZoneFlex™ Smart Wi-Fi system for a number of high profile Wi-Fi projects in the UK that address the explosive demand for reliable, high-speed data access in densely trafficked areas around the city.

Global Reach has deployed carrier-grade Ruckus Smart Wi-Fi indoor and outdoor ZoneFlex products for its public hotspot infrastructure along 44km (27 miles) of the River Thames and onboard Thames Clippers London River Ferries to support more than 30 million people accessing the river each year. In addition to providing public Wi-Fi access through its own Thames Wi-Fi hot zone branded service, planned for Q1 2013, Global Reach is leveraging its high capacity infrastructure to offer wholesale and international roaming services across the 27 miles of river coverage.

British Telecommunications plc (BT) gives public Wi-Fi access free of charge to all its BT Broadband subscribers via the white-labeled Global Reach service to the Thames River network, while the Transport for London (TFL) authority is using the Wi-Fi infrastructure for private services such as real-time location-based information, tracking boats, network monitoring, timetables, CCTV surveillance and other services.

In addition, Global Reach has selected Ruckus Smart Wi-Fi as the standard underlying technology for the City Wi-Fi services it provides for Virgin Media Business in both Leeds and Bradford.

Carrier–Grade Wi-Fi Solutions with a difference

Global Reach has established a unique position in the market, offering a total managed infrastructure solution coupled with a complete portfolio of value-added network services such as key data on network monitoring, management information systems and customer usage behavior; architecture planning; security; content portal capabilities and gateway functions, and sophisticated policy management.

For mobile network operators and service providers, Global Reach provides bespoke wireless infrastructure and services. Additionally, its policy engine provides seamless and secure 3/4G off load to manage customer’s traffic and eCRM, including content filtering, lawful intercept, bandwidth shaping, port and website blocking. Intuitive dashboards allow operators to manage their infrastructure as well as the end user customer experience with complete visibility and precision.

“To effectively deal with the demands and capacity required to deliver service on this scale, we needed a carrier-grade Wi-Fi network in which our customers could have complete confidence,” said Nigel Wesley, Chief Executive Officer for Global Reach Technology. “At the end of the day, customers don’t really care about how the infrastructure works – they simply want a fast, reliable and affordable Wi-Fi experience that’s easy to access and use. That’s precisely what we’re delivering with Ruckus.”

Wesley noted that while providing a reliable Wi-Fi experience in the UK is no easy task, operators are looking for value beyond vanilla connectivity. “Global Reach has developed a different model that not only delivers a carrier-grade Wi-Fi infrastructure at a much lower cost, we are also reducing the time to market for service providers and enterprise customers, allowing them to focus on monetization and bringing value to the subscriber experience.”

Smarter Wi-Fi on the Water

Global Reach’s Smart Wi-Fi network is one of the world’s largest outdoor mesh deployments along a key transport artery weaving through the UK’s capital. Four million people travel on the Thames Clippers river ferries every year, with millions more living and working along the riverbank, offices, hotels, cafes and tourist locations.

Global Reach has used new Ruckus ZoneFlex 7782-N, carrier-class 2.4/5 GHz 802.11n outdoor access points (APs) to deploy at main piers crisscrossing the Thames River.  24 Thames Clippers London river ferries are being equipped with ZoneFlex 7363 802.11n indoor dual-band Smart Wi-Fi access points, along with 3G backhaul and ZoneDirector controllers at the Global Reach network operation centers, to provide centralized administration and remote management.

“While we are fundamentally hardware agnostic, we are building carrier-quality Wi-Fi networks that mandate carrier-quality equipment,” said Chris Spencer, Chief Technology Officer for Global Reach. 

“With its adaptive antenna structure and high-capacity designs, Ruckus has clearly differentiated itself by delivering among the most reliable systems on the market that are distinctly designed for carriers. With the kit we’ve seen a significant increase in the signal strength as well as the number of concurrent users and sessions we are able to support at any one given time.”

City Wi-Fi in Leeds and Bradford for Virgin Media Business

In Leeds and Bradford, Ruckus ZoneFlex 7762 outdoor dual-band 802.11n APs are being deployed on street furniture by Global Reach to provide a completely free City Wi-Fi service that is open to everyone. Global Reach manages and operates the network for Virgin Media Business, building on a partnership that was originally formed for the rollout of the acclaimed London Underground Wi-Fi service.

“There is a massive wireless land grab taking place all over the UK,” concludes Wesley. “The super-connected city initiative means a great deal for places like Leeds and Bradford as they focus on growth and regeneration for local businesses, visitors and residents.  The Wi-Fi networks we are building are great examples of projects that are making the vision of super-connected cities a reality and enabling future prosperity and innovation.”

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About Global Reach Technology

Global Reach Technology is a leading provider of wholesale and retail public WiFi across the UK. It has developed world leading software technology for providing secure fully managed Wi-Fi access across existing or new wireless infrastructures.  Our versatile approach allows service providers and enterprises to swiftly roll out customised wireless or wired networks.  Global Reach’s customers include some of the largest UK Telecom companies, Transport for London and Birmingham airport. We provide white label solutions for airports, shopping centres, hospitals, universities, stadiums and retailers as well as other key transportation hubs. Along with WiFi network deployments in UK, USA, Scandinavia, Spain and Asia, Global Reach provides a number of additional services including management of digital screens, IPCCTV, all run over the same controlled platform in real time.

About Ruckus Wireless

Headquartered in Sunnyvale, CA, Ruckus Wireless (NYSE: RKUS) is a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market. With 2011 revenues of $120 million, the company offers a wide range of indoor and outdoor “Smart Wi-Fi” products to mobile carriers, broadband service providers, and corporate enterprises, and has more than 18,000 customers worldwide. Ruckus technology addresses Wi-Fi capacity and coverage challenges caused by the ever-increasing amount of traffic on wireless networks due to accelerated adoption of mobile devices such as smartphones and tablets. Ruckus invented and has patented state-of-the-art wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, ensuring consistent and reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. For more information, visit

Media contacts

Mark Priscaro                                                   

Ruckus Wireless                                                                        

+1 925-367-5505                                      


Sarah Markham

Global Reach Technology Ltd.

+(0) 44 7711 057 121


Matt Humphries

Babel Public Relations

+1-44 (0) 207 434 5550

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