chooses SoftLayer, an IBM company, to deliver secure Private Cloud to app developers

London, 12th August, 2013 –, a provider of cloud based back-end service for app developers on all platforms, today announced it has selected leading Infrastructure as a Service (IaaS) provider SoftLayer, now an IBM company, to run its Private Cloud offering. The new service will provide a secure scalable solution that gives developers complete control of their data including a 99.99% uptime guarantee, while being hosted at SoftLayer’s data centres in either North America or Europe.

Integrating with developers existing systems to deploy mobile apps with ease and speed, is powered by a NoSql database that can perform complex data operations within object-orientated architecture. SoftLayer’s IaaS capabilities enables to work with developers so they can build full-featured mobile applications that can be launched in minutes without ever worrying about server management.

Stefano Buliani, founder, says, “Originally designed for use by SMEs, we’ve upgraded the capabilities of to cater for larger businesses looking to develop enterprise standard applications. It’s now possible to securely centralise more application business logic away from client devices – eliminating the need for heavy-duty data processing – with Cloud Functions.”

Private Cloud contracts come with 20 hours support per month to help with customising a developer’s platform, from custom Cloud Functions to entirely new API, and is complemented by a range of client libraries designed to make building apps on all mobile platforms as fast and seamless as possible. is completely scalable, from one server to hundreds, with the development team monitoring customer traffic to make the transition at the appropriate time without any system downtime.

Security has been central to the latest developments, with 2048-bit encrypted HTTPS connections, and advanced authentication now standard. “Data is core to our clients’ business and we want them to have complete control of it,” adds Buliani. “The public cloud is still perceived as a potential security risk so we’re working hard to help customers feel as secure as possible.”

“Today, the vast majority of people stay connected to the Internet via a mobile device,” comments Jonathan Wisler, General Manager EMEA at SoftLayer. “We’re seeing a trend where companies are moving beyond merely having a mobile website and leveraging the value of the ability to engage with customers and employees wherever they go. We are excited to have running their cloud hosting solution on our infrastructure. Now companies and developers can focus on what they do best, building applications that create value. With we provide organisations with a secure and powerful place to develop, deploy and manage their apps.”

Larger enterprises will also be able to deploy on their own infrastructure internally by purchasing a software licence for a yearly fee.

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