Effortel Powering the Globe Local Italy SIM

Brussels, 4 December 2013 Effortel, the mobile virtual network operator and enabler, announced today that it is powering the Globe Local Italy SIM, a new MVNO service targeting the Filipino community in Italy. Effortel will manage all technical and administrative aspects of Globe’s MVNO.


Globe Mobilé Italy S.r.l., a subsidiary of Philippine operator Globe Telecom, has launched the Globe Local Italy SIM in partnership with Effortel and Italian MVNO Compagnia Italiana Mobile S.r., which is a wholly owned subsidiary of Effortel.

The MVNO has been developed to target the rapidly growing Filipino community in Italy and provide Filipinos travelling to the country with a familiar brand for mobile services. The launch of the pre-pay SIM-only service offers customers voice calls, texts, multimedia messaging and mobile data services. The specialist MVNO will cater for the needs of the local Filipino population and serve to expand Globe Telecom’s footprint in the European market.

Effortel was responsible for the design and configuration of the Globe Local Italy SIM service, delivering all of the technical and operational needs of the network. Effortel is also responsible for the day-to-day technical operations and administrative management of the service. Its market leading BSS solution provides unsurpassed efficiency in terms of client service, order management, regulatory compliance and product flexibility. The deployment took just four months from conception to launch and is one of Effortel’s fastest MVNO deployments to date.

This isn’t the first time that Effortel has supported an MVNO venture in the Italian market; as it currently powers Carrefour Uno Mobile and Daily Telecom, an ethnic MVNO dedicated to the Chinese community in Italy, and was instrumental in the launch of Vodafone Egypt’s Italian MVNO Bladna.

Arkadi Panitch, Founder and CEO of Effortel said: “Effortel is proud to help bring one of the leading brands of South Asia to Italy. Efficient and resilient MVNO products and services provide international brands with an excellent opportunity to expand into new markets. By leveraging Effortel’s experience in launching specialist MVNOs into foreign markets, Globe has been able to speed up time-to-market, target a growing demographic and expand its international reach.”

Liudvikas Andriulis, CMO, Effortel added: “Using the Effortel platform, a new MVNO can be deployed on a major international network in a matter of months. Our robust technology platform delivers core network capability, CRM and billing systems, leaving Globe free to focus on developing its brand proposition and growing its subscriber base.”  

Gil Genio, Globe’s EVP and COO for International and Business Markets, added: “It is extremely important to expand our reach and brand influence to global markets with sizable Philippine communities. This deployment allows us to consolidate our position in the Italian market and provide the local Filipino community with a reliable and affordable service.”

“Globe is very excited to set foot in Italy, with the establishment of Globe Mobile Italy S.r.l. and the unveiling of services for the local Filipino community,” said Rizza Maniego-Eala, Senior Vice President of Globe’s International Business. “Italy is home to Filipinos who are permanent migrants or working in a variety of sectors. They have already embraced Italy as their second home but continue to find ways and means to keep in touch with family in the Philippines. It is our vision to provide innovative and value-for-money communications services that allow them to maintain strong ties with their loved ones back home,” she added.

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