Floorplanner expands to help bridge the Imagination Gap for home buyers

London, UK – 15th May 2013 – New research commissioned by Floorplanner, the leading online 3D floor-planning platform, has discovered that 73% of people experience the “Imagination Gap”; an inability to visualise themselves, their furniture or their belongings in a property for sale or to rent, even after viewing pictures online. A surprising 70% of people still can’t imagine how a property will look after seeing it in person. 

This has serious implications for the property market, as the same research by Floorplanner found that 75% of people are less likely to purchase or rent a property if they cannot imagine living in it.

To tackle the significant problem of this Imagination Gap in the property market, Floorplanner today announced the purchase of Mydeco3D Ltd. Mydeco’s award winning 3D room planner tool adds new depth to online property listings by enabling floorplans to be populated with virtual, highly accurate versions of real-world products and furnishings. This is key to addressing the difference between how a property looks today and what it might look like after it has been purchased, furnished and decorated.

“A floorplan is a crucial component of any property listing. Our research shows over 50% of consumers spend more time viewing properties that have an interactive floorplan[1], making a sale or let much more likely,” said Jeroen Bekkers, CEO and Founder of Floorplanner. “Floorplanner has always had a unique interactivity that helps people visualise properties more clearly. With the addition of Mydeco’s technology, we’ll be able to close the Imagination Gap of house-purchasers and home-makers by delivering room styling in an even more compelling way. Unlike photos or static 2D plans, our platform can show the future potential of a property, making it easier to buy, sell, let and rent a property.”

Soon to be integrated with Floorplanner’s current, cutting-edge technology, this new platform allows buyers and renters to personally style each room, using a virtual model of a property, both prior to and after moving in.

“Almost a million rooms have been designed with Mydeco’s 3D tools,” added Jeroen. “Combining the success of this technology with Floorplanner’s well-established platform will help real estate agents offer better floorplans for all listed properties. We have created something that homebuyers can really understand. Our 3D modelling content keeps them engaged with online property listings for longer, driving up interest, engagement and ultimately the price achieved.”


About Floorplanner

Floorplanner (www.floorplanner.com) is a technology business focused on helping people make great decisions on buying and furnishing their homes. Formed in 2007, with offices in Rotterdam and London, it now has 7 million registered users around the world and is expanding rapidly.

Floorplanner has partners and customers in over 25 countries, including international property portals iProperty.com (Asia), Funda.nl (Holland), immoweb.be (Belgium) and myhome.ie (Ireland) and furniture retailers John Lewis (UK), Design Within Reach (USA) and Made.com (UK). It is available in 14 languages and over 1,000,000 floorplans are created with Floorplanner every month.


For more information about any of the issues in this press release, please contact:

Andy Eldridge, Babel PR


+44 (0) 20 7434 5550


[1] Data collected by Netherlands based property website funda.nl

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