Jul 16th 2021

Jumping into summer with June’s coverage highlights

From attending Mobile World Congress in Barcelona to the team hosting our first post-pandemic, face-to-face client meeting, it’s safe to say, June has most certainly been brimming with activity for the Babel team. And with it, we’ve seen some fantastic pieces of coverage secured for our clients. I always enjoy looking back to find our top pieces of coverage for the month (despite never knowing which ones to choose!). But, after MUCH deliberation, here are my top five picks for June. Enjoy!

Firstly, what a fantastic result from client Orange Cyberdefense in June. Commentary issued following the cyber-attack on meat supplier, JBS, secured coverage with the likes of Silicon UK, and The Daily Swig. It also spiked the interest of The Daily Telegraph, which was looking to write a feature piece on ransomware insurance. Babel worked closely with Orange Cyberdefense to create bespoke commentary around the issue. The insights were included in the final article which was published online and in the print edition of the Telegraph newspaper.

Having recently conducted research on marketers’ attitudes around Apple’s iOS 14.5 App Tracking Transparency, client Acquia was perfectly positioned to provide expert insight when Google announced its delay to ban said cookies. A great piece of coverage was secured with City AM as well as a number of trade publications.

You may recall we undertook research with client Circular Computing, which set out to discover the financial and energy savings of using remanufactured technologies across organisations in the UK. Armed with these statistics, Babel secured yet another an opportunity with The Times supplement, Raconteur as part of their ‘business transformation’ edition. 

Babel recently began working with a cloud robotics firm, VaarstWith the aim to boost awareness among businesses about the importance of sustainable energy, the Babel team secured an opportunity with ZDNet, where spokesperson Harry Turner, machine learning specialist, had the chance to discuss with editor Greg Nichols how Vaarst is supporting the growth of offshore wind generation and sustainable energy.

Last, but certainly by no means least, is the latest coverage with client IFS, a leading voice advocating the need for servitisation across manufacturing industries. We’ve been continuing our close work with our client to deliver its key messaging to the channels that matter to its target audience. This includes leading trade title, ERP Today. With the aim of creating a feature piece around the importance of servitisation to post-pandemic recovery, Babel worked closely with both the publication and IFS to shape the narrative. This resulted in some really great coverage where Vaarst provided commentary on why servitisation is so crucial in a post-pandemic economy.

And just like that, another great month of coverage all-around. If you would like to hear more about any of the above, or what we can deliver for you, please do get in touch.


Imogen Thompson
Imogen Thompson Consultant