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March’s Media Mentions – March’s client coverage highlights

March was another busy month for everyone at Babel – and with Fintech webinars and award shortlists for PR Moment’s Technology Agency of the Year, it was definitely a month to remember! In addition to this, here are just a few of the best pieces of coverage that the Babel team secured last month for our clients…

The rise of AI – do computer coders trust Chat GPT? 

AI has taken the world and the media by storm over the past few months, with San Fransisco-based Open AI launching ChatGPT-4 and other tech giants launching their own generative AI software in response – the topic of AI is not one that can be easily avoided!

As this technology is quickly becoming more intertwined with our daily lives, from Duolingo utilising AI to help create a personalised language learning experience to Klarna leveraging ChatGPT to create a personalised shopping experience – it is time to start considering the security implications of this technology. This assessment starts at the source and the BBC took a closer look at whether computer coders trust ChatGPT or not. 

In response to this, the vice president of technology at client D2iQ, Dan Ciruli, VP of technology, spoke to the BBC about his experience using ChatGPT stating that he sees the future of software development as being a partnership between developers and AI. He also mentioned that in his previous role as a developer at Google, Google had over 200 APIs and seven supported programming languages which meant that to provide instructions for each API, Google would have to create 1,400 code examples. Dan mentioned that it was not possible to create samples in every programming language, but thanks to ChatGPT he was able to source examples quickly and the software provided him with some great results. 


Quantum computing, cuts to the R&D tax credit and more – the tech industry’s reaction to changes in the UK’s fiscal policy  

Last month, Chancellor Jeremy Hunt held a conference to talk about his changes to the UK’s fiscal policy in line with the spring budget

Despite the UK tech industry’s pleas, Hunt has not backed down on the R&D tax credits for SMEs that he outlined in the November budget and has made significant cuts to the R&D tax rebate. To help counteract the significant backlash that Hunt would receive for this decision, he announced that there would be some additional tax support for any eligible research-intensive startups that plan to spend more than 40% of their total expenditure on R&D. 

It is fair to say that the tech industry was not thrilled with this announcement, and Philip Dutton, CEO and founder of client Solidatus, told Sifted that the SME R&D tax relief for early-stage research-intensive startups was the difference between a company surviving and going on to do great things, or dying on the vine. To learn more about this announcement, you can read the full story in the link above. 


Wialon becomes the largest fleet management platform in the world

The telematics industry is growing on a massive scale, with research predicting that the market will grow from $72.78 billion in 2022 to $213.67 billion by 2029 – and telematics technology is also seeping into a range of different industries.

One of the many use cases is in the world of fleet management and this is something that our client Gurtam is an expert in. In fact, last month Gurtam’s global telematics and IoT fleet management platform, Wialon, reached 3.5 million connected vehicles and assets in March. This makes Wialon the largest fleet management platform in the world by connected vehicles and assets, Automotive World reported.

Aliaksandr Kuushynau, Head of Wialon at Gurtam, stated that telematics and IoT applications are now ubiquitous for fleet management and stated that he is very proud of the contribution that Wialon is making to the growth of the ecosystem of Gurtam’s global partners, developers and clients. To hear more about this, you can read the full article in Automotive World above.

The UK has invested in 5G – but are they doing enough to unlock the ‘prosperous digital future’ that they promised?

The newly formed Department for Science, Innovation and Technology announced the Wireless Infrastructure Strategy last month which is set to provide standalone 5G coverage for all populated areas by 2030, funding for 6G research, grants for satellite connections in more remote areas and a faster rollout of high-speed broadband. For reference, standalone 5G is a mobile network where the core infrastructure has been designed to support 5G services. Many of the original benefits that were promised to businesses and consumers, for example, ultra-low latency, can only be achieved with standalone 5G – hence why the government is pushing operators to deliver it.

Although at a glance this seems like positive news, Tony Eigen, VP Marketing for RAN specialist and client Baicells spoke to The Register about his doubts surrounding the amount of funding that operators were promised. In comparing the UK government investing $9 billion to deliver and improve 5G connectivity while the US is investing £40 million – Tony advised that the government must continue to invest if the UK truly wants to build a ‘prosperous digital future’. You can read more in The Register here.



That’s a wrap on our March coverage highlights! If you would like to hear more about how Babel can help your business to be at the centre of the media’s most important conversations, please do reach out.

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