MobiTV Expands Data Center for Movie Delivery

EMERYVILLE, Calif., Aug. 2, 2012 – MobiTV, a global leader in enabling delivery of live and on-demand TV Everywhere, announced today that it has extended its datacenter to manage all types of motion picture content for multi-screen delivery of high-quality services as part of its international expansion. Utilizing the latest in secure tiered storage and a 100 percent virtualized processing environment, MobiTV’s new system is capable of ingesting and processing petabytes of data.

Motion Picture Association of America, Inc. (MPAA) has surveyed MobiTV’s methods and technologies for securely ingesting, encoding and storing movies. The MPAA assessment opens the door for MobiTV to ingest media libraries from major movie studios, storing movie content in high-resolution formats for multi-screen delivery.

MPAA serves as the voice and advocate of the American motion picture, home video and television industries. Its members include Walt Disney Studios Motion Pictures, Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Twentieth Century Fox Film Corporation, Universal City Studios LLC and Warner Bros. Entertainment Inc.

MobiTV’s platform leverages its own digital rights management (DRM), approved by major movie studios, to offer a secure content-delivery mechanism in a cost-effective, scalable manner. This implementation is designed to meet the highest security standards currently set by the content industry for high-quality delivery and distribution of content across multiple screens.

“To manage and prepare the high-quality source files for our partners we need an infrastructure capable of reliably and securely ingesting the file, encoding it and storing it for downloading or streaming,” explained MobiTV CEO Charlie Nooney. “The extension of the data center, together with our policy-based DRM and MPAA’s examination, showcases MobiTV’s capabilities to carry out this process in a secure environment for service providers.”

As part of MobiTV’s ongoing commitment to delivering high-quality movie services for their partners, MobiTV joined the Digital Entertainment Content Ecosystem LLC (DECE) last fall, an open consortium of more than 70 companies dedicated to facilitating the development and operation of Ultraviolet services. More recently, MobiTV also announced a collaboration with Texas Instruments to enhance delivery of secure HD content on multi-screen devices by optimizing its technology on TI’s OMAP™ platform, integrating MobiTV’s digital rights management (DRM) solution and media playback technology with TI’s M-Shield™ security solution.

About MobiTV, Inc.

MobiTV is a global leader in delivering live and on-demand video to any screen, connecting media reliably and securely anytime, anywhere, on any device. The company’s end-to-end platform delivers a true TV everywhere experience that helps service providers reduce time to market and control costs associated with the deployment and operation of high concurrency, multiple platform services. MobiTV’s connected media solutions solve the complexity of delivering video across networks, operating systems and devices while managing associated rights. The company efficiently optimizes for network conditions to deliver multiscreen media services that center on empowering the viewer. MobiTV’s connected media solutions are tailored for IPTV operators, as well as mobile TV and over-the-top customers including AT&T, Deutsche Telekom, Sprint, T-Mobile, TELUS, US Cellular, and Verizon among others.

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