Ostmodern takes content beyond video for Azoomee relaunch

Skylark platform chosen to improve the user experience, facilitate international growth, and streamline future flexibility and scalability of children’s content delivery service

London, UK, 6^th December 2017 – Ostmodern today announced its Skylark platform has been deployed by Azoomee, the biggest children’s entertainment OTT service in the UK. Skylark is Ostmodern’s end-to-end video delivery and content management system that’s already been deployed by several major broadcasters, including the BBC. The deployment was driven by Azoomee’s need for a new back-end system that would facilitate international growth in the near future.

The Skylark platform has overhauled the back-end for Azoomee’s service. It offers the flexibility and scalability needed to quickly launch the service onto new platforms and in different languages, and also takes a more structured approach to organising data than the outgoing system. Skylark brings an entirely new approach to managing content as a result, making it possible for Azoomee’s team to stitch together and rationalise different types of content to offer more tailored recommendations and introduce a simple way for the editorial team to localise content for the first time. This was important for the brand as its service encompasses video, games, audiobooks, and a variety of educational material.

“We’re delighted to be using Skylark as Azoomee’s content management system,” commented Douglas Lloyd, Founder, Azoomee. “Skylark brings a number of exciting new capabilities to our service as we continue our mission to keep children safe and entertained online. Azoomee has a library of 1000s of videos, games and audiobooks and, because we add new content every week, using the right CMS is absolutely critical to us. With Skylark, we are also well prepared to expand internationally in the near future.”

Skylark has also helped Azoomee target different types of content to specific devices. For example, games that are more suited to an iOS device can now be pushed to only those users, serving to further personalise and increase the quality of the end user content experience.

“Skylark powers the future of user experience where design delivers sustainable return on investment” said Stuart Ferreira-Cole, Commercial Director, Ostmodern. “Skylark allows content owners to bring a mix of media, whether that is video, articles, music or games into a single editorial platform. Skylark has put a framework in place for Azoomee to quickly adapt to its user’s behaviours, increased interactivity and the ability to personalise that experience across any device or platform.”

Azoomee is currently available on iOS, Android and Amazon. For more information visit www.azoomee.com

About Ostmodern

Ostmodern is a broadcast content expert and Europe’s leading player in digital product design and video on demand delivery. Based in London, Ostmodern works with major global media, broadcast, and sports brands to define product strategies and develop innovative solutions.

In today’s highly competitive media landscape, Ostmodern is ideally positioned to create services that deliver a tangible advantage across desktop, mobile, tablet, and TV. Ostmodern has worked with leading organisations and brands from around the world, with highlights including the BBC, ITV, Channel 4, Australian Football League, Arsenal FC, Virgin Media, and Microsoft.