Panasonic Co-Create With YouTube Video Creators To Promote Its VIERA 4KTV

Tokyo, 23rdJuly 2014: Panasonic Corporation is launching an innovative new advertising campaign for its ultra-high definition VIERA 4KTV with original videos co-created by YouTube video creators from all over the world. The best videos were chosen by WIRED magazine and PANASONIC.

Panasonic Corporation is promoting its VIERA 4KTV, an ultra-high definition set with a massive 65-inch screen, as the perfect screen to enjoy watching online videos such as YouTube videos. To appeal to those who watch, the company decided to engage with creative people who produce such Youtube videos in the first place.

Through crowdsourcing platform eYeka, Panasonic connected with creative people from all over the world and invited them to create amazing, surprising videos showing how a story or creative moment would be transformed now that they have a bigger and more beautiful canvas for their creativity. The project was organized as an online competition on eYeka’s crowdsourcing platform, offering $13,800 (¥1,400,000) of cash prizes for the best videos, chosen by Panasonic and WIRED magazine.

The competition had worldwide appeal with 34 videos received in the space of 5 weeks, from 13 countries as diverse as France, Japan, the USA, Russia, India, China and the UK. Some of the Japanese participants were students from the Nihonkogakuin College in Tokyo. The 3 winning videos, selected by WIRED magazine and Panasonic are:

  • 1st winner, $6,900 (¥700,000): “Dance FX” from creator “Niwina”, France
  • 2nd winner, $4,100 (¥420,000): “A Tiger in the living room” from creator “JulianCa”, Colombia
  • 3rd winner, $2,800 (¥280,000): “BMX” from creator “aceblvd”, France

The winning videos will be used in an online advertising campaign across Japan available from the 23rd of July.

Yuko Ttetsu, Web Communication Manager, Consumer Marketing Division at Panasonic Corporation said: “Collaborating with young talented video creators was extremely rewarding. What excited us most was their reaction to watching their creations on a big screen like the VIERA as opposed to the usual smartphone or laptop screens. We realized that TV can connect with younger generations from this perspective and we plan to deepen our engagement with young creators across the world.”


Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company’s website at

About eYeka:

Welcome to the World’s biggest creative playground! eYeka is an online community of over 280,000 very creative individuals active in over 150 countries. We connect with brands and their agencies to increase the ROI of their marketing activities by delivering relevant innovation ideas and social content that attract, engage and sell. We offer end-to-end solutions from ideation, curation, validation to amplification. And we guarantee our results! Leading brands such as Unilever, P&G, Mondelez, Coca-Cola, Nestle, Danone, Panasonic, Hyundai and Toyota are already in eYeka’s playground. Discover how we boost their marketing ROI on

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