Standing out in the media of things
Creating relevance in your IoT story
We’ve just published our latest research that provides communications insight for companies seeking to make a name for themselves in the Internet of Things sector. The first couple of paragraphs are pasted below but you can see the full paper here.
A little research will quickly reveal that the Internet of Things (IoT) market is primed for considerable growth. Just how much it grows is open to an active industry debate but if you take the figures from IDC’s Worldwide and Regional Internet of Things (IoT) 2014–2020 Forecast, we can look forward to a market worth $7.1 trillion in 2020. Those trillions of dollars represent an environment in which 28.1 billion ‘things’ that will be monitoring and communicating with something or somebody, somewhere at some time.
So, let’s just agree, it’s a big market and with big markets come big opportunities so it’s little wonder that, all of sudden, everyone seems to be in the IoT business. From a communications perspective it’s one of the noisiest markets of them all with everyone from tiny start-ups to major international corporations vying for the eyes and ears of media, analysts, partners and customers. At Babel we see this ‘one in, all in’ situation all the time – mobile, big data, cloud, gamification, artificial intelligence and robotics are just a few of the technology trends that everyone seems to want to get involved in.
Of course it can make a lot of sense to follow the hype cycle (and the money!) but if you do so, as well as having a viable commercial proposition, you have to remember that you are not alone. For your voice to be heard you have to shout loud (£££££££££££) or box clever (£). With that in mind we’ve undertaken a detailed analysis of one aspect of the IoT communications mix to try and establish what approach needs to be adopted for media outreach to shine a light on companies operating in the IoT sector.